A score of +100 sentiment is the most positive sentiment imaginable. A score of -100 sentiment is the most negative sentiment imaginable. A score between -20 to +20 represents a sentiment of "neutral". A score between +20 to +50 being positive and +50 to +100 being very poisitive (the reverse for negative).

Trend values represent relative discussion volume over time. A value of 100 represents the peak discussion volume. A value of 50 means that the term is being discussed at half the peak volume. A score of 0 means there was no visible discussion.